Topic of the Week 13:

April 20, 2010 jessicateal1

10 ways PR people drive journalist crazy:


1. Miscommunication with PR:
a. When there is miscommunication between PR people and journalist this can cause a lot of tension in the work place, so talking to one another as professional and building a relationship can be a great way to solve this problem.
b. Cite: Public Relations Writing and Media Techniques (6th Ed.)


2. Having poor grammar or poorly written material:
a. This can be a major problem that will drive journalist insane, so make sure you proof-read or have someone proof-read for you. Also, make sure you know the layout or format for the task, that the journalist expects.
b. Cite: Public Relations Writing and Media Techniques (6th Ed.)

3. Promotions and junk:
a. Journalist calls the pens, pencils, hats, and t-shirts, junk that PR people sent them. Try fining something they can use or 1 or 2 good items instead of a box full of so called “junk”.
b. Cited: Public Relations Writing and Media Techniques (6th Ed.)
4. Phone calls and messages:
a. Don’t call the journalist a million times, make sure the first message you leave is, well spoken and clear. Make sure to leave were they can contact you clear the first time. Calling repeatedly will only aggravate them, in to not calling you back. Also, don’t sent a million message to follow up, one time is enough.
b. Cited: Public Relations Writing and Media Techniques (6th Ed.)
5. Calling the Journalist about something that was not printed:
a. Don’t call them and ask why something was not printed. Even though you think you have the right to call and ask, just let it go. Find out there format or how they like stuff to be delivered, and having a relationship with the journalist will help too.
b. Cited: Public Relations Writing and Media Techniques (6th Ed.)

 
6. Never questions a journalist’s editorial judgment:
a. If you have a good relationship and you think your angle is better share it, but if this your first time working with this person, telling them how to do their job is probably not the best thing to do.
b. Cited: Defending PR:  Why Journalists Need to Stop Making Lists Telling PRs How to Do Their Job

7. Don’t down competitors or people they may work with:
a. You never know who that journalist is friends with or connected to. This could cause a lot of drama for you and you company. Besides it just unprofessional and childish.
b. Cited: Defending PR:  Why Journalists Need to Stop Making Lists Telling PRs How to Do Their Job

 
8. Missing deadlines:
a. Always ask and see if the journalist is on a deadline and when it is. This can be important is several way, you don’t want to make them miss it and you then can establish a good time to contact them.
b. Cited: Defending PR:  Why Journalists Need to Stop Making Lists Telling PRs How to Do Their Job

 
9. Not being available:
a. This can cause a lot of conflict for the journalist and the PR people. The journalist could miss a deadline or not have the material they needed to print the story. Also this could cause conflict for the PR person because the journalist might not want to work with you again.
b. Cited: Defending PR:  Why Journalists Need to Stop Making Lists Telling PRs How to Do Their Job
10. Don’t make promises and not keep them:
a. This can be the first way out of the so called “circle of trust”. If you tell them you’re going to do something do it, keep you word. Keeping you word is a great way to secure a trusting relationship for the future.
b. Cited: Defending PR:  Why Journalists Need to Stop Making Lists Telling PRs How to Do Their Job

 

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Entry Filed under: PRCA 3330: Topic of the week,Uncategorized

One Comment Add your own

  • 1. lawzta  |  April 26, 2010 at 6:54 pm

    It’s so weird some of the stuff that gets on journalists nerves! I for one love free stuff, so the box of junk that many journalists think that they are getting as junk is just odd to me! But then again, we’re still in college and free is good. As for journalist, they may get so much random free ‘junk’ all the time that this is something that would get really old fast. I mean how many coffee mugs and pens does one really want to get?


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