April 22, 2010 jessicateal1

     A Social Media News Release is an advanced news release. It is a press release format designed for the online media world.  Pictures, links, videos, and audio, have all been added to spice up the attention value of the release. According to realwire, they are set up for social bookmarking, microblogging and social networking communities.

     There are a lot of advantages to using SMNR suck as, many more networks get your information and its availability is much easier. According to, Public Relations Writing and Media Techniques sites such as AOL News and Netscape are willing to post the SMNR on their sites. Another advantage is people are “taking full advantage of the linking multimedia, and social media capabilities of the Web to make releases more reader-friendly and useful.” (Social Media Training)
     Disadvantages of the SMNR are not common after looking at several sites and reading the chapter in the book, Public Relations Writing and Media Techniques. The only problem I found with using SMNR is people who do not know how to navigate on the computer or use search engines’ are having difficulties. 
     Public Relations practitioners should consider using SMNR any time they would send a News Release.  Any time the company or organization has news worth information they want to send our or be public.
     Websites that I found use full to help write SMNR are, Template 1 & Template 2. These websites portrayed great and accurate information that would help anyone write a well formatted release.
A great example of an SMNR I found was  shiftcomm. I liked this release because it was an interesting website and had a lot of use full information on it.
Some useful tips for writing a successful SMNR:

  1.  Blog your business identity: When you first hear about a company, what do you do? You Google it. Creating and constantly updating a blog for your business is a staple in establishing brand identity. As of last year, 77 percent of all Internet users read blogs. So there is a huge possibility that your potential customers will be reading your blog to learn more about your company. prnewswire
  2. Include links to pages where multiple instances of your key words/phrases reinforce your message.
  3. Place terms in key positions like headlines and first paragraphs.
  4. Make sure you use a correct format or use a template that guides you correctly. Using the correct format will make you look like a professional.
  5. Don’t over load the reporter or journalist with a million SMNR, make the first one great.
  6. Make sure that the overall appeal of the SMNR is good and looks professional.
  7. Distribute a release through a service that carries hyperlinks to downstream sites such as Yahoo! Finance, AOL news, and Netscape.
  8. “Stay on top of things: The biggest mistake you can make after configuring your company’s social media essentials — the blog and sign up for Twitter, Facebook, YouTube and other sites — is to forget to remain current. Make a goal to write at least 2-3 blog posts at a time and then post them periodically through the week.” prnewswire
  9. Finally, spell check and proofread the entire SMNR.

Also information was from Public Relations Writing and Media Techniques, if otherwise not noted.


Entry Filed under: PRCA 3330: Topic of the week,Uncategorized

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