Posts filed under: ‘PRCA 3330: Topic of the week‘




Topic of week: 16

This was my first time Blogging in this class, so sometimes I got a little overwhelmed and had no clue how to do anything.  A lot of the time I would spend looking at other people’s blogs in hope that it would help me to understand what was going on.  My teachers’ blogs helped a lot too.  She went in to strong detail about what certain things she wanted on my blog. Over all after I got the hang of blogging I started to enjoy it.

Some helpful tips for new PR students for Blogging:

  1. First make sure you know what you teacher is looking for
  2. Find a friend who has a blog or who has blogged before
  3. Look at other peoples blogs to see different types of formats available
  4. Learn how to upload, pictures, videos, and links ASAP
  5. Make sure you stay on top of the blog don’t wait untill the day its do
  6. When people comment on your blogs read them
  7. Follow people who are on top of their blogs
  8. Make sure you tell your teacher were you blog is
  9. Make it fun and a reflection of you
  10. Finally, have fun with it

One thing I would also recommend is making sure you blog is properly formated and looks nice.

The book was also so helpful when it came to formating and information.   Public Relations Writing & Media Techniques

Also see the class Video for Georgia Southern. Jessica Teal

Check out my other blog: GSU Videos for FootBall Seanson and more.

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Add a comment April 28, 2010

Topic of the week: 15

In this weeks topic of the week, we will be discussing Social Media News Release (SMNR).  A SMNR is an advanced news release.  It is a press release format designed for the online media world.  Pictures, links, videos, and audio, have all been added to spice up the attention value of the release.  PR practitioners are finding that SMNR are a lot better that just the normal news release because of several important reasons.  

The only disadvantage I found was the people who are computer challenged, can’t always make the new SMNR.  Other than that SNMR are the new News Release.

Reasons to use SMNR:

  1. More networks get your information
  2. Availability is much easier
  3. Much more in-depth
  4. Better to look at: pictures, media, audio
  5. Most efficient

PR practitioners should consider using SMNR more than the average News Release because they the simple release but much more. 

Some Websites I found use full when talking about SMNR are:

  1. Slideshare  : This website is interesting and used lots of fun methods to introduce the SMNR.  You can join this website and become part of the network that sends out SMNR on a regular basis. 
  2. Pressitt: This website had a lot of options, and can be used for a lot of stuff.  Check it out its cool.
  3. Pr-squared: This website not only talks about SMNR but it give you different types of templets you can use to help format and write you SMNR.  This site is designed to help you write a professional SMNR, with up-to-date information about formating and SMNRs`.

The information on the post came from our text, Public Relations Writing & Media Techniques if not other wised noted.

Add a comment April 27, 2010

Topic of the week:14

 In the Five Steps to MultiMedia Storytelling I found a lot of interesting stuff going on.  It was hard to stay focused on one thing because so much stuff was going on.  One of my favorite element of the lab was the games.  There were fun to play and not so hard that you got discouraged.  Matching games are my favorite so I found them very entertaining.  Another element I liked about this lab was it taught you how to pick your story and how to develop it.  Before this lab I had no clue how to make a story board, but in-depth instructions and games taught me how to make a professional one.  It also talked about different way you can report with the media.  I find a lot of time that PR people and journalist don’t always work together and this lab show some of the best was to.  The fourth step about editing the web, was the most helpful and went in great depth about different ways you can improve you WEB experience.

Some of my favorites ways to help your Web page:

  • Keep videos short, preferable 1 or 2 minute
  • Keep talking heads to a few seconds, then switch to “B-roll”
  • Use only hight-quality audio
  • The Web is a visual medium, so be sure to include photos
  • Use Flash to animate them
  • Use for display type: headlines, photo captions
  • Don’t be afraid to use Photoshop to pull  text directly on your photo
  • Text works best for first-person stories, political stories, analysis, op-ed pieces and short updates

The last step of storytelling is to pull the entire story together.  This some times can be hard but with hard work it can be done.  Over all this chapter was a lot of help and I think any one who does not know much about the web should take this course, and interact with it.

Add a comment April 27, 2010

Final:

     A Social Media News Release is an advanced news release. It is a press release format designed for the online media world.  Pictures, links, videos, and audio, have all been added to spice up the attention value of the release. According to realwire, they are set up for social bookmarking, microblogging and social networking communities.

     There are a lot of advantages to using SMNR suck as, many more networks get your information and its availability is much easier. According to, Public Relations Writing and Media Techniques sites such as AOL News and Netscape are willing to post the SMNR on their sites. Another advantage is people are “taking full advantage of the linking multimedia, and social media capabilities of the Web to make releases more reader-friendly and useful.” (Social Media Training)
     Disadvantages of the SMNR are not common after looking at several sites and reading the chapter in the book, Public Relations Writing and Media Techniques. The only problem I found with using SMNR is people who do not know how to navigate on the computer or use search engines’ are having difficulties. 
     Public Relations practitioners should consider using SMNR any time they would send a News Release.  Any time the company or organization has news worth information they want to send our or be public.
     Websites that I found use full to help write SMNR are, Template 1 & Template 2. These websites portrayed great and accurate information that would help anyone write a well formatted release.
A great example of an SMNR I found was  shiftcomm. I liked this release because it was an interesting website and had a lot of use full information on it.
Some useful tips for writing a successful SMNR:

  1.  Blog your business identity: When you first hear about a company, what do you do? You Google it. Creating and constantly updating a blog for your business is a staple in establishing brand identity. As of last year, 77 percent of all Internet users read blogs. So there is a huge possibility that your potential customers will be reading your blog to learn more about your company. prnewswire
  2. Include links to pages where multiple instances of your key words/phrases reinforce your message.
  3. Place terms in key positions like headlines and first paragraphs.
  4. Make sure you use a correct format or use a template that guides you correctly. Using the correct format will make you look like a professional.
  5. Don’t over load the reporter or journalist with a million SMNR, make the first one great.
  6. Make sure that the overall appeal of the SMNR is good and looks professional.
  7. Distribute a release through a service that carries hyperlinks to downstream sites such as Yahoo! Finance, AOL news, and Netscape.
  8. “Stay on top of things: The biggest mistake you can make after configuring your company’s social media essentials — the blog and sign up for Twitter, Facebook, YouTube and other sites — is to forget to remain current. Make a goal to write at least 2-3 blog posts at a time and then post them periodically through the week.” prnewswire
  9. Finally, spell check and proofread the entire SMNR.

Also information was from Public Relations Writing and Media Techniques, if otherwise not noted.

Add a comment April 22, 2010

Topic of the Week 13:

10 ways PR people drive journalist crazy:


1. Miscommunication with PR:
a. When there is miscommunication between PR people and journalist this can cause a lot of tension in the work place, so talking to one another as professional and building a relationship can be a great way to solve this problem.
b. Cite: Public Relations Writing and Media Techniques (6th Ed.)


2. Having poor grammar or poorly written material:
a. This can be a major problem that will drive journalist insane, so make sure you proof-read or have someone proof-read for you. Also, make sure you know the layout or format for the task, that the journalist expects.
b. Cite: Public Relations Writing and Media Techniques (6th Ed.)

3. Promotions and junk:
a. Journalist calls the pens, pencils, hats, and t-shirts, junk that PR people sent them. Try fining something they can use or 1 or 2 good items instead of a box full of so called “junk”.
b. Cited: Public Relations Writing and Media Techniques (6th Ed.)
4. Phone calls and messages:
a. Don’t call the journalist a million times, make sure the first message you leave is, well spoken and clear. Make sure to leave were they can contact you clear the first time. Calling repeatedly will only aggravate them, in to not calling you back. Also, don’t sent a million message to follow up, one time is enough.
b. Cited: Public Relations Writing and Media Techniques (6th Ed.)
5. Calling the Journalist about something that was not printed:
a. Don’t call them and ask why something was not printed. Even though you think you have the right to call and ask, just let it go. Find out there format or how they like stuff to be delivered, and having a relationship with the journalist will help too.
b. Cited: Public Relations Writing and Media Techniques (6th Ed.)

 
6. Never questions a journalist’s editorial judgment:
a. If you have a good relationship and you think your angle is better share it, but if this your first time working with this person, telling them how to do their job is probably not the best thing to do.
b. Cited: Defending PR:  Why Journalists Need to Stop Making Lists Telling PRs How to Do Their Job

7. Don’t down competitors or people they may work with:
a. You never know who that journalist is friends with or connected to. This could cause a lot of drama for you and you company. Besides it just unprofessional and childish.
b. Cited: Defending PR:  Why Journalists Need to Stop Making Lists Telling PRs How to Do Their Job

 
8. Missing deadlines:
a. Always ask and see if the journalist is on a deadline and when it is. This can be important is several way, you don’t want to make them miss it and you then can establish a good time to contact them.
b. Cited: Defending PR:  Why Journalists Need to Stop Making Lists Telling PRs How to Do Their Job

 
9. Not being available:
a. This can cause a lot of conflict for the journalist and the PR people. The journalist could miss a deadline or not have the material they needed to print the story. Also this could cause conflict for the PR person because the journalist might not want to work with you again.
b. Cited: Defending PR:  Why Journalists Need to Stop Making Lists Telling PRs How to Do Their Job
10. Don’t make promises and not keep them:
a. This can be the first way out of the so called “circle of trust”. If you tell them you’re going to do something do it, keep you word. Keeping you word is a great way to secure a trusting relationship for the future.
b. Cited: Defending PR:  Why Journalists Need to Stop Making Lists Telling PRs How to Do Their Job

 

Check out the Georgia Southern Video.

1 comment April 20, 2010

Topic of the Week: 12

The first one I listened to was For Immediate Release, this was basically interviews with different types of professionals in the working field. The few I listened to was Christian Gunning, form Boingo. This was a communication professional that talked about different stuff their company used and how they use them. I think listening to him first showed me how different types of professionals talk in interviews, and how they handle different questions. I liked the interview because it was easy to hear and didn’t take long to download. This also talked about different issues the company was having and how they handled the situation and one of the ways was having the interview onFor Immediate Release. Which I thought this was a great idea and helped reach out to their customers.
     The second site I visited was, Inside PR this was a talk show to me that talked about several different thing with different host. It was different from the first one because it seemed for more entertainment purposes, and was not over one particular thing. This particular show I listened to was the 200th show so it was really over all old stuff that happen and no new news. I liked the first website better just because they seemed more me. This last website used humorous jester I didn’t think was funny so it was hard to stay tuned in.
     The last show I watched wasMarketing Over Coffee. I thought this website was cool because you could watch and listen to site at the same time. This was fun because if you didn’t know what they’re talking about you could watch it. The show I watched was “making it go faster” and this actually thought me something about my computer. This site was not that entertaining but thought me something so I thought it was worth watching.

Add a comment April 19, 2010

Topic of the Week: 11

Infographics are computer-generated artwork used to display statistics in the form of a table and charts. There are many ways I could use inforgraphics for my client, one way could be to make a chart using different types of cancers, or show the percent of women who get ovarian cancer. Inforgraphics can be a great way to express or emphasize a certain view or subject. There are several different types of inforgraphics; bar, table, pie, line, and etc. graph. Each graph has several different advantages and disadvantage. My favorite type of graph is bar, because there are several different way you can format them, as well as different types and colors. To create these different types of graphs you can use Word or Excel. Word is the much easier way to make graphs but Excel can specials your graph to you every need. I like to use Excel because I find it having more tools available for use and my needs. In Word all you have to do to make a graph is click insert then chart, and from there it takes you step by step until you have created the graph you want. Excel you can do the same thing but you have tons of more options, and you can format and move stuff were ever you want it. They only bad thing about Excel is you need to know the program well to be able to accomplish some of the task. Over all inforgraphics can be of great use for stories or to help get you point across.
This is an inforgraph of different types of media.

Add a comment April 19, 2010

Topic of the Week: 9&10

I think that PR OpenMic, is very cool and can be useful in so many ways to so many different types of PR people. Its not only a good idea for students learning about Public Relations, but for people who are all ready involved and in the work filed. For students I think this is a great idea because it shows that many people are willing and wanting to connect and help out this profession. This website enables students to reach out and see what all types of PR are out there. My favorite spot for students is the news letter’s that is posted on your home page telling you about other PR people that are joining. For example, Michelle Vegliante, just added, and her interest and goals were on my page because we have them in common. I think being a part of this website is awesome and can help more students work together. On the professional side I think this website is useful because people are posting wanted ads and people that might be need in the future. This website, is use for both parties on a lot of levels but the major one I think is the fact students can reach out and communicate with professionals. Another, interesting fact is that teachers can get on and communicate with their students and see what type of PR work there students are interested in, and if they can help to better them in that area. One thing that defiantly cough my eye was that you can find stuff out about your teacher’s interest and stuff they have worked on in the past. Over all I enjoyed the PR OpenMic, website and would defiantly recommend it to professional, teachers, and students. I am going to look more in to this website and peruse findings.

Add a comment March 29, 2010

Topic of the Week 8:

This week we did the The Lead Lab course and I found it a little over the top. This was not one of my favorite workshops we have don’t this course; I found it to be a little difficult to stay interested in. There seemed to be so much going on and I found myself interested in anything but that. When I finally did find something I wanted to work on there was so many different links I had to click on to get there. I did learn some information about news releases over all and found it very helpful. It explained how I could work on my leads to make them become catcher for the readers and how to make sure I know what is important or not. I would like to learn a lot more about over all different types of News Releases and how to make them more professional. I found myself after getting graded on my first NR confused of what I did wrong and how to improve myself. I think that my grammar needs a lot of working on so maybe this workshop could but something in it about how to proof-read the NR or something along those lines. I would also like to know more about what is appropriate in each paragraph in detailed and how much information you should give. I also would like to learn more about the proper way to present information and how long lead should be. The biggest thing that surprised me was the fact there is so much work and information that goes in to a NR. That if you have a bad NR people will just toss it out and your event or whatever it is you’re trying to get out there will not get the proper news it may deserve.

Add a comment March 1, 2010

Topic of the Week 7:

This week we had to use Twitter http://twitter.com/jessicateal1 and I found it a little out of my element.  I have never used twitter before and sometimes I found it as a waste of my time.  Between school and work I don’t have time to jump on and look at other peoples Tweets or Tweet myself.  I found myself sometimes having nothing to Tweet about other than quotes I liked, and I don’t think most people would really care about them considering they are Marilyn Monroe quotes.  In most cases I Tweeted because I’m getting a graded on if I Tweet or not and this makes Twitter important to me.  After being on for a few days I read a couple class mates Tweets and followed them, and this allowed me to know what’s going on in other student’s lives.   Also, I followed my professor Twitter for our class and she put up reminders or stuff she thought we would be interested in.  I thought this was cool because she was really involved in the class and wanted to share stuff with us all the time.  I would say they only reason I would keep twitter is if I followed PR twitters and people who are in the PR professional world.  This would be helpful because I would know what’s going on all the time and it would help me keep up to date with people I don’t know individually.  I’m thinking Twitter may grow on me but as of now Twitter and I don’t exactly see eye to eye.  The professional world of PR twitters is where I should be looking and as soon as I get some extra time I will defiantly look in to this more.  Maybe if I found friends or celebrates on twitter I liked it more and it would become more important to me.

Add a comment March 1, 2010

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