Reading notes:12

In chapter 12 of Public Relations Writing & Media Techniques, we talked about Tapping the Web and New Media.  This chapter was a lot of information, and stuff I feel will be very important when I become a professional.  It talked about different ways we cold talk to the media and how to send certain releases.  This chapter also talked about planning web-sites, and information you should know before hand, like know your audience.

Some fun other fast facts:

  1. Use high quality pictures and video clips
  2. Make sure you website is professional
  3. Keep media clips clear and crisp
  4. A Web site is a cost-effective method of disseminating information, on a global basis, to the public and journalist.

 

   
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Add a comment April 27, 2010

Reading notes:11

In chapter 11 of Public Relations Writing & Media Techniques, we talked about how to get along with journalist and how in handle interviews. I found this very help full because I think one of major problems PR practitioners have with journalist is communication and respect. This chapter helped me understand great ways to break through this trend and make the work area as respectfully and efficient as possible.

Fast facts I found helpful:

  • Try to remain respectful
  • Communication is key
  • Dont try to over step you boundaries
  • Make sure you know their dead lines
  • Dont call to much or leave messages
  • Dont re-send press releases

I also found this chapter helpful because it went in-depth about types of meeting and when they should be held.

 

Also see the class Video for Georgia Southern. Jessica Teal

Add a comment April 27, 2010

Final:

     A Social Media News Release is an advanced news release. It is a press release format designed for the online media world.  Pictures, links, videos, and audio, have all been added to spice up the attention value of the release. According to realwire, they are set up for social bookmarking, microblogging and social networking communities.

     There are a lot of advantages to using SMNR suck as, many more networks get your information and its availability is much easier. According to, Public Relations Writing and Media Techniques sites such as AOL News and Netscape are willing to post the SMNR on their sites. Another advantage is people are “taking full advantage of the linking multimedia, and social media capabilities of the Web to make releases more reader-friendly and useful.” (Social Media Training)
     Disadvantages of the SMNR are not common after looking at several sites and reading the chapter in the book, Public Relations Writing and Media Techniques. The only problem I found with using SMNR is people who do not know how to navigate on the computer or use search engines’ are having difficulties. 
     Public Relations practitioners should consider using SMNR any time they would send a News Release.  Any time the company or organization has news worth information they want to send our or be public.
     Websites that I found use full to help write SMNR are, Template 1 & Template 2. These websites portrayed great and accurate information that would help anyone write a well formatted release.
A great example of an SMNR I found was  shiftcomm. I liked this release because it was an interesting website and had a lot of use full information on it.
Some useful tips for writing a successful SMNR:

  1.  Blog your business identity: When you first hear about a company, what do you do? You Google it. Creating and constantly updating a blog for your business is a staple in establishing brand identity. As of last year, 77 percent of all Internet users read blogs. So there is a huge possibility that your potential customers will be reading your blog to learn more about your company. prnewswire
  2. Include links to pages where multiple instances of your key words/phrases reinforce your message.
  3. Place terms in key positions like headlines and first paragraphs.
  4. Make sure you use a correct format or use a template that guides you correctly. Using the correct format will make you look like a professional.
  5. Don’t over load the reporter or journalist with a million SMNR, make the first one great.
  6. Make sure that the overall appeal of the SMNR is good and looks professional.
  7. Distribute a release through a service that carries hyperlinks to downstream sites such as Yahoo! Finance, AOL news, and Netscape.
  8. “Stay on top of things: The biggest mistake you can make after configuring your company’s social media essentials — the blog and sign up for Twitter, Facebook, YouTube and other sites — is to forget to remain current. Make a goal to write at least 2-3 blog posts at a time and then post them periodically through the week.” prnewswire
  9. Finally, spell check and proofread the entire SMNR.

Also information was from Public Relations Writing and Media Techniques, if otherwise not noted.

Add a comment April 22, 2010

Topic of the Week 13:

10 ways PR people drive journalist crazy:


1. Miscommunication with PR:
a. When there is miscommunication between PR people and journalist this can cause a lot of tension in the work place, so talking to one another as professional and building a relationship can be a great way to solve this problem.
b. Cite: Public Relations Writing and Media Techniques (6th Ed.)


2. Having poor grammar or poorly written material:
a. This can be a major problem that will drive journalist insane, so make sure you proof-read or have someone proof-read for you. Also, make sure you know the layout or format for the task, that the journalist expects.
b. Cite: Public Relations Writing and Media Techniques (6th Ed.)

3. Promotions and junk:
a. Journalist calls the pens, pencils, hats, and t-shirts, junk that PR people sent them. Try fining something they can use or 1 or 2 good items instead of a box full of so called “junk”.
b. Cited: Public Relations Writing and Media Techniques (6th Ed.)
4. Phone calls and messages:
a. Don’t call the journalist a million times, make sure the first message you leave is, well spoken and clear. Make sure to leave were they can contact you clear the first time. Calling repeatedly will only aggravate them, in to not calling you back. Also, don’t sent a million message to follow up, one time is enough.
b. Cited: Public Relations Writing and Media Techniques (6th Ed.)
5. Calling the Journalist about something that was not printed:
a. Don’t call them and ask why something was not printed. Even though you think you have the right to call and ask, just let it go. Find out there format or how they like stuff to be delivered, and having a relationship with the journalist will help too.
b. Cited: Public Relations Writing and Media Techniques (6th Ed.)

 
6. Never questions a journalist’s editorial judgment:
a. If you have a good relationship and you think your angle is better share it, but if this your first time working with this person, telling them how to do their job is probably not the best thing to do.
b. Cited: Defending PR:  Why Journalists Need to Stop Making Lists Telling PRs How to Do Their Job

7. Don’t down competitors or people they may work with:
a. You never know who that journalist is friends with or connected to. This could cause a lot of drama for you and you company. Besides it just unprofessional and childish.
b. Cited: Defending PR:  Why Journalists Need to Stop Making Lists Telling PRs How to Do Their Job

 
8. Missing deadlines:
a. Always ask and see if the journalist is on a deadline and when it is. This can be important is several way, you don’t want to make them miss it and you then can establish a good time to contact them.
b. Cited: Defending PR:  Why Journalists Need to Stop Making Lists Telling PRs How to Do Their Job

 
9. Not being available:
a. This can cause a lot of conflict for the journalist and the PR people. The journalist could miss a deadline or not have the material they needed to print the story. Also this could cause conflict for the PR person because the journalist might not want to work with you again.
b. Cited: Defending PR:  Why Journalists Need to Stop Making Lists Telling PRs How to Do Their Job
10. Don’t make promises and not keep them:
a. This can be the first way out of the so called “circle of trust”. If you tell them you’re going to do something do it, keep you word. Keeping you word is a great way to secure a trusting relationship for the future.
b. Cited: Defending PR:  Why Journalists Need to Stop Making Lists Telling PRs How to Do Their Job

 

Check out the Georgia Southern Video.

1 comment April 20, 2010

Topic of the Week: 12

The first one I listened to was For Immediate Release, this was basically interviews with different types of professionals in the working field. The few I listened to was Christian Gunning, form Boingo. This was a communication professional that talked about different stuff their company used and how they use them. I think listening to him first showed me how different types of professionals talk in interviews, and how they handle different questions. I liked the interview because it was easy to hear and didn’t take long to download. This also talked about different issues the company was having and how they handled the situation and one of the ways was having the interview onFor Immediate Release. Which I thought this was a great idea and helped reach out to their customers.
     The second site I visited was, Inside PR this was a talk show to me that talked about several different thing with different host. It was different from the first one because it seemed for more entertainment purposes, and was not over one particular thing. This particular show I listened to was the 200th show so it was really over all old stuff that happen and no new news. I liked the first website better just because they seemed more me. This last website used humorous jester I didn’t think was funny so it was hard to stay tuned in.
     The last show I watched wasMarketing Over Coffee. I thought this website was cool because you could watch and listen to site at the same time. This was fun because if you didn’t know what they’re talking about you could watch it. The show I watched was “making it go faster” and this actually thought me something about my computer. This site was not that entertaining but thought me something so I thought it was worth watching.

Add a comment April 19, 2010

Topic of the Week: 11

Infographics are computer-generated artwork used to display statistics in the form of a table and charts. There are many ways I could use inforgraphics for my client, one way could be to make a chart using different types of cancers, or show the percent of women who get ovarian cancer. Inforgraphics can be a great way to express or emphasize a certain view or subject. There are several different types of inforgraphics; bar, table, pie, line, and etc. graph. Each graph has several different advantages and disadvantage. My favorite type of graph is bar, because there are several different way you can format them, as well as different types and colors. To create these different types of graphs you can use Word or Excel. Word is the much easier way to make graphs but Excel can specials your graph to you every need. I like to use Excel because I find it having more tools available for use and my needs. In Word all you have to do to make a graph is click insert then chart, and from there it takes you step by step until you have created the graph you want. Excel you can do the same thing but you have tons of more options, and you can format and move stuff were ever you want it. They only bad thing about Excel is you need to know the program well to be able to accomplish some of the task. Over all inforgraphics can be of great use for stories or to help get you point across.
This is an inforgraph of different types of media.

Add a comment April 19, 2010

PR Connections 5:

I liked this blog http://www.360prblog.com/ because it talks about this new upcoming thing called Digg.com. I think this could be interesting and might be something fun for us to watch.

Add a comment March 29, 2010

Topic of the Week: 9&10

I think that PR OpenMic, is very cool and can be useful in so many ways to so many different types of PR people. Its not only a good idea for students learning about Public Relations, but for people who are all ready involved and in the work filed. For students I think this is a great idea because it shows that many people are willing and wanting to connect and help out this profession. This website enables students to reach out and see what all types of PR are out there. My favorite spot for students is the news letter’s that is posted on your home page telling you about other PR people that are joining. For example, Michelle Vegliante, just added, and her interest and goals were on my page because we have them in common. I think being a part of this website is awesome and can help more students work together. On the professional side I think this website is useful because people are posting wanted ads and people that might be need in the future. This website, is use for both parties on a lot of levels but the major one I think is the fact students can reach out and communicate with professionals. Another, interesting fact is that teachers can get on and communicate with their students and see what type of PR work there students are interested in, and if they can help to better them in that area. One thing that defiantly cough my eye was that you can find stuff out about your teacher’s interest and stuff they have worked on in the past. Over all I enjoyed the PR OpenMic, website and would defiantly recommend it to professional, teachers, and students. I am going to look more in to this website and peruse findings.

Add a comment March 29, 2010

Chapter 10:

In chapter 10 of Public Relations Writing & Media Techniques  we read about distributing new to the media. I found this chapter unusually use full because it talks about different ways to reach the media and use full tips. We also learned that certain data bases will show you how to reach different types of media gatekeepers and who we should send what to. It text also talks about how we should send emails and how online resources can be to my advantage. The one thing I did not think would be in this chapter was electronic wire service, but learned that many distribute their news releases and stuff this way. One this chapter went over was cost of distribution, and to me it’s always interesting to know the cost of items or services.

Add a comment March 29, 2010

Chapter 9:

In chapter 9 of Public Relations Writing & Media Techniques we talked about writing for Radio and Television. This is the most important chapter I feel we have read so far. This chapter talks about stuff I feel is very important for my profession. We hit a lot of basis and the number one is the different types of new releases. I find that being able to make a good release will help for you to stand out and make you clients or boss, more willing to give you the job. I also liked the fact that this chapter went of the format for all the releases, and what makes each one so different. Public Service Announcements were also covered in this chapter and this is particularly use for me because I’m thinking about going in to a filed were these are very common. Over all I enjoyed this chapter.

Add a comment March 29, 2010

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